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“To know thyself is the beginning of branding.”
— Socrates
Brand Strategy
I help brands be a little more human in what they do and say. That’s how I build behind the scenes. I talk to the stakeholders who matter. I employ the common tools of the trade to create brand equity. And when you’re ready to switch gears from strategy to execution, I have a Dream Team of experts ready to partner with me and deliver against your objectives.
How are you superior, first, or different? What is your story? What are your equities? The blocking-and-tackling of brand building is common knowledge. These tools are always out of the shed and their handles are worn. And for good reason. They serve to give your brand the solid foundation to start from plus actionable guardrails for all future marketing.
Brand strategy creates a single source of truth for the whole team—internal and external.
