AI-BOOSTED >
John Henry told his captain, says, “A man ain’t nothin’ but a man, and before I’ll let your steam drill beat me down, Lord I’d die with this hammer in my hand.”
— American Legend
The Present of AI_Enabled Content ↓
What’s my POV on AI and writing?
Short version: Artificial Intelligence can get us to the high-quality content we need faster.
It’s a powerful tool and we’re just beginning to scratch the surface of capabilities. It can also be a slippery slope where content is created by computers just to be scanned by other computers with the objective of winning some kind of Performance Marketing arms race with the human audience a mere afterthought. Did you know that Kia has done it again? No wait, Subaru has done it again. No, I really have it now, Nissan has done it again. Yep, definitely Nissan. We can do better than robo-ads.
I believe in using AI as an assist to get to content that’s factually accurate, consistent with the brand, and created to inform a human reader — the target audience. I don’t believe Chat CPT and other tools are a vending machine where you get what you want at the push of a button. The work is still the work even when AI gives you inspiring draft content as an accelerant.
YB Creative does AI-boosted writing leveraging Chat GPT and other off-the-shelf applications. And I can quickly fix or make ready for prime time anything you got from your prompts. Every writer needs an editor—even an artificially intelligent one.
The Tools
Jasper
PROS:
Specific templates focused on marketing, advertising and branding.
Ability to save creative briefs and “teach” a brand tone of voice. Jasper is very adept at marketing prompts.
CONS:
The project need (volume of articles) has to be enough to justify the subscription.
Chat GPT
PROS:
Massive Large Language Model. Free to anyone who creates an account.
Cons:
Doesn’t save your work or learn a brand voice.
Nowhere to store briefs or prompts (free version).
Not templated to advertising and marketing (free version).
“I choose a lazy person to do a hard job. Because a lazy person will find an easy way to do it. ”
— Bill Gates
The Prompts
Your product is only as good as your prompts. Be specific and be ready to re-prompt the chat bot a few times to fine-tune.
A Vague Prompt
Write three ads for Olay Regenerist.
A Specific Prompt
Match the length and tone of this Facebook post about Memorial Day (show AI the post you want to model)… and write a new post about the Fourth of July.
The Results
AI got me to these social posts in a fraction of the time it would have required had I started from scratch using my biological intelligence. And the press release below was a test-and-learn experiment I was conducting just to see what Chat GPT would generate. Interesting.
Watchouts
My POV: A Unique LLM
I have a customized Limited Language Model. A natural intelligence. One brain over 50 years. Right now, I’m on YBC version 10.0…lots of literature, pop culture, a smattering of French and a half dozen swear words in German. Have the YB Creative language model clean up and class up your AI content today.
