Brand Character ↓
The personality and character attributes that bring a recognizable human being into focus. More than a broad archetype, the character is someone unique, and the brand should sound like their defined character in copy and act like that person across brand experiences.
Development Campaign ↓
Marketing assets helping nonprofits and causes raise needed capital.
Brand Identity/Logomark ↓
Aligned with the strategy, I partner with experienced artists to flesh out your brand identity. These examples show a handful of before-and-after transformations.
Personas ↓
Human wants/needs/fears/objections of prototypical target audiences and stakeholders of the brand.
Naming ↓
I will partner with you (and your lawyers) to create the winning name for your brand, product, service, organization, etc. Naming is highly subjective and can be a lot of fun. Different names steer the brand in radically different directions. I charge extra to help name pets, boats, or children.
